DISHA 2011
Emerging Trends in Indian Tourism


Emerging Trends in Indian Tourism is the outcome of a pioneering and innovative industry initiative of Thomas Cook (India) Ltd. in commissioning empirical research and case studies in some of the key and emerging areas of the Travel, Tourism and Hospitality sectors of India.

Conducted by a team of highly experienced academia and talented industry professionals, this volume reveals original and interesting, information and data on Medical and Eco Tourism, which many consider as the two most potent growth segments for India.

Articles on the Impact of Internet on the Industry and Domestic Tourism, besides filling the void on valuable data and information, also share recent trends on the other two important segments of the sector.

This book would not only be of immense use to academia, researchers and students, but will also act as a very helpful guide for policy makers, investors, industry captains, strategy managers, business development executives, ancillary product and services providers, but to all professionals associated with one of the fastest growing sectors globally, and for India.

disha 2011Rs. 595              228 pages
ISBN: 978-93-81320-02-0

Thomas Cook (India) Centre of Learning and Disha Though travel is our passion, yet in keeping with the pioneering spirit of our founder, innovation is deeply entrenched in our DNA.

Our foray into Tourism Education through the Centre of Learning is yet another innovative and key industry initiative from Thomas Cook (India) to develop globally competitive talent not only for the organization, but also for the industry.

Due to the acute paucity of research in the field of tourism, we have launched Disha a platform that will henceforth regularly commission research in the field of Travel, Tourism and Hospitality. The areas could include conceptual developments or practical applications pertaining to any particular segment of this industry.

For further information and regular updates on these initiatives, please visit


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