18 Excuses Sales People Make... & How to Convert them into Uses


Often sales and marketing professionals come up with a variety of excuses for not doing their work effectively.

This book provides simple solutions on how to convert their excuses into uses and explains how to tackle such excuses, in an interesting short story format.

Through an inventive device called ‘J’USE’, he provides practical tips to get results. Concepts like ‘Price Sur Price’, ‘Hold, Behold’, ‘Use Potential Don’t lose Potential’ and ‘Nowers Powers’ are truly innovative.

Incidentally, ‘J’USE’ is the author’s way of expressing ‘I USE’. By reading this book he hopes that ‘You Use’ these practical concepts and convert EXCUSES into USES.

the rise and rise of jugaad
  Rs. 125              87 pages
ISBN: 978-93-81320-08-2
vrender kapoor
Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy with a list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including Anchor, Aptech, Carrier, Cinthol, FedEx, Fevicol, Frooti, iball, Monginis, Mother Diary, Nakshatra, Navneet, Nirma, OTIS, Panacea Biotec and more.
Widely considered as a Brand Guru, Jagdeep Kapoor is a prolific writer and has a number of books to his credit. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai of which he is also an alumnus.

Jagdeep Kapoor’s Marketing Series

In today’s world of fierce competition, Brand Marketing is an extremely
important and critical function.
Brand Guru Jagdeep Kapoor has therefore developed a practical and actionable
series of six books under the ‘Brand Marketing’ series.

This first book ‘USES, NOT EXCUSES’ discusses 18 excuses that most sales people make and provides simple solutions on how to convert them into uses.

The second book Brand Kaun to Brand Icon’ will provide simple and practical tips
to build yourself as a brand in a strategic manner.

The third title ‘Retail Terrors, Retail Errors’ is about some terrible mistakes that
a number of Retail Chains and Stores make.

This series will have three more interesting titles so keep visiting our website for updates.

jagdeep kapoor marketing series
home    about us     our competitive edge     author testimonials        contact us