Prior to promoting his own imprint - Matrix Publishers (India) and an online media venture in 2010, Sanjay gained rich corporate experience for over two & a half decades in global book publishing, media, broadcasting and educational markets.


Founder & CEO

Matrix Publishers
founder and ceo sanjay sethi  

His training ground included leading international brands & market leaders - Wolters Kluwer, Macmillan, Sony, McGraw-Hill, Addison-Wesley/Pearson & The Times of India Group, where he held key management positions across product, marketing, sales, distribution, strategic and corporate functions:

  • As Managing Director of Wolters Kluwer CCH India he designed & implemented a successful market re-entry strategy which resulted in steep organic growth. He received industry-wide acknowledgment for establishing a strong team & brand presence for a start-up in a highly cluttered & fragmented market. During his tenure the company built a strong & diverse product portfolio and Sanjay was also a key member of the CCH Asia Management Team.

  • As Chief Publisher & Head: Strategic Business Development of Macmillan India Ltd., Sanjay implemented restructuring of key publishing verticals and introduced a culture of efficiency & excellence which contributed to the company’s recognition as a “Business Superbrand”. He also launched new & profitable businesses including the prestigious International Assessments of Indian Schools JV with University of New South Wales, Australia.

  • As Vice President (Ad-Sales) of Sony Entertainment Television though he was primarily responsible for generating sales revenues, he also played an instrumental role in effectively maintaining relationships across key stakeholders. He was selected as the first GM of the channel’s expansion in the UK by the Executive Board and was a key member of the SET MAX and AXN launch teams.

  • As the Chief Manager of the Times Television & Times FM Radio SBUs (The Times of India Group) he designed & implemented key elements for the launch, programming, branding, marketing & sales strategies of the two sunrise SBUs.

  • The early part of his career was focused on gaining valuable experience at Tata Mcgraw-Hill Publishing Co. Ltd. (Product Manager) and Addison Wesley Publishing Company Ltd., USA, where he was the Country Manager for the Indian subcontinent.

His strong management skills & deep understanding of India’s educational market encouraged UNSW Global, University of New South Wales, Australia to appoint him as an Independent Director on their Indian Board in 2007.

A published author & an active speaker at key industry events, especially ones pertaining to anti-piracy & IPR protection initiatives, forums & publications (including those of WIPO – World Intellectual Property Organization) he is a regular guest lecturer at various educational institutes, including some leading business schools.

As a face-of-the business personality, he maintains a large & effective network of strong relationships across media, government, corporates, HNWI/celebrities, academia, professional, business & industry associations; commands high recognition & credibility across a variety of business verticals and is often instrumental in pro-actively linking others on professional & personal platforms.

Sanjay’s key career achievements include; industry-wide acknowledgement for achieving rapid turnarounds across product, marketing, positioning, sales, strategic & P&L functions; a proven track record in carrying effective market research & analysis, leading to formulation & implementation of growth strategies that delivered higher market shares; planning & executing successful launches for new products, SBUs or companies in traditional, sunrise & technology driven content businesses; driving innovation & managing change on a pro-active or situational basis in highly competitive businesses, environments & markets and maintaining a close & regular - customer & stakeholder interface.

His key strengths include; strong understanding of Indian & global business practices. Strategic planning, macro & micro level implementation, strong communication skills, relationship, establishment & media management. A team builder, motivator & trainer with strong presentation, interpersonal & negotiation skills, he is widely acknowledged for maintaining high standards of professionalism, transparency and integrity.

A graduate in Publishing Management from the University of Delhi, Sanjay received the coveted National Scholarship from the Ministry of Education, Government of India for outstanding academic performance. A postgraduate in Management (with dual specialization in Marketing & Sales and Communication & Public Relations), he also holds the unique distinction of receiving the Chancellor’s Silver Medal and the Hindustan Times Silver Medal for outstanding academic performance.

Sanjay is currently working on launching
green chillies & limeTM
the fiction & light fiction imprint
of Matrix Publishers, which is aimed at encouraging young and new Indian writers...
and if you have a good story idea, then shoot a mail with a brief synopsis to him...

green chillies and lime
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